We advise governments in creating an attractive investment climate by implementing policies that promote foreign direct investment (FDI) and domestic entrepreneurship. We provide guidance on investment promotion strategies, investor incentives, and investor-friendly regulations. We support governments’ efforts to improve the ease of doing business, protect property rights, and ensure transparency and accountability.

NOB’s Investment Promotion Framework

Investment promotion is a strategic approach used by governments, or economic development agencies to attract domestic and foreign investment into a particular industry, country or region. While there is no single prescribed methodology for investment promotion, NOB’s framework of an effective investment promotion include:

Targeting: We identify the target investors and sectors that align with the country’s investment objectives. This involve analyzing market trends, assessing competitive advantages, and understanding the specific needs and preferences of potential investors.

Market research and analysis: We conduct comprehensive research and analysis to gather data on potential investors, market opportunities, sector-specific trends, and investment climates. This information helps inform the investment promotion strategy and tailor messaging to specific investors.

Value proposition: We develop a compelling value proposition that highlights the unique advantages and benefits of investing in a country, the region or industry. This include factors such as a skilled workforce, infrastructure, incentives, favorable regulations, market access, or any other competitive advantage.

Marketing and branding: We create a strong and consistent marketing and branding strategy to raise awareness and promote the country, region or industry as an attractive investment destination. This involve creating promotional materials, organizing investment forums or conferences, participating in trade shows, leveraging digital platforms, and engaging with potential investors through targeted campaigns.

Investor targeting and engagement: We identify and target potential investors through various channels, such as business networks, industry associations, trade missions, or investor databases. We establish effective communication channels to engage with investors, provide information, address inquiries, and facilitate the investment process.

Aftercare services: We provide support and assistance to existing investors to foster long-term relationships and encourage reinvestment. This involve offering aftercare services such as regulatory assistance, facilitation of permits and licenses, access to networks, workforce development, and addressing any challenges or concerns that arise during the investment lifecycle.

Collaboration and partnerships: We foster collaboration with relevant stakeholders, such as government agencies, private sector organizations, educational institutions, research centers, and local communities. This partnerships can help leverage resources, expertise, and networks, and create a conducive environment for investment.

Monitoring and evaluation: We continuously monitor and evaluate the effectiveness of the investment promotion efforts. This involves tracking key performance indicators, analyzing investment data, soliciting feedback from investors, and making adjustments to the strategy as necessary.

NOB’s note that investment promotion methodologies may vary depending on the specific goals, resources, and characteristics of the country, or region. Flexibility, adaptability, and a proactive approach to engaging with investors are critical components of NOB successful investment promotion methodology.